"When Frédéric opened FEKKAI SoHo (the fourth salon the brand opened), he really wanted to be able to cover the city," Kimberly recalls of the salon's history. FEKKAI SoHo is also right next to Ladurée and a whole host of other shops whether your pleasure is grabbing a coffee and some macarons outdoors, or safely stopping by your favorite store for a bit of retail therapy. SoHo is an iconic neighborhood in the Big Apple and our flagship is housed in a former loft space, so it has that quintessential downtown chic look and feel. Location is also paramount for the FEKKAI brand and though Frédéric was born in Provence and trained in Paris, New York City is the destination of his first-ever salon atop the iconic Bergdorf Goodman department store. We're all telling the same story of sustainable hair care." "We only use FEKKAI brand in our salons as well, so as the brand has solidified its commitment to clean beauty, so have its salons. Our hair coloring process is balayage: we don't do any foil highlighting. Frédéric really brought balayage to the United States thirty years ago when he opened his salon." The technique gives the hair a more natural, sun-kissed look that doesn't compromise the hair's integrity. "The hair cutting technique comes from Frédéric and it's a French hair cutting technique that is efficient, quick, and precise. "It's an intensive training program that includes the hair cutting and color signatures of the FEKKAI brand," Patrick reveals. It's why Frédéric created FEKKAI to give the salon-quality experience right in the home of every customer with high-performing, clean, vegan, and sustainable products.Īnother aspect that makes FEKKAI stand apart is technical ability when it comes to training and education. Having the in-salon finished look last long after a client has left the chair is also a FEKKAI trademark.
Making every client feel special has been part of our founder Frédéric's ethos from the start, along with having a staff that's kind and warm -bucking the "diva" stereotype that has long existed in the beauty industry. So, now it's all about getting that self-care in a completely safe environment." "It's all about what we're doing to make our customers and staff have safe experiences.
"How we used to measure luxury standards from a customer service perspective has completely changed because those amenities that people considered 'luxury' are second priority," states Patrick Coombs, Director of Education and Retail Salons. "We get rated by our clients as they leave and we're getting five stars every time because customers are feeling safe," states our Vice President of Salons, Kimberly Callet, of our flagship salon that was opened back in January 2007.Ĭustomers today are more informed than ever and they already know what safety protocols should be in place, as well as those that will make them feel their most comfortable.
We are taking a slew of precautions (we'll get to every detail later), but we just renovated the space to give you some eye candy and Instagram-perfect spots that will make your next visit an amazing luxury experience, with memories and healthy, shiny hair that will last long after. Not only do we get to reconnect with our loyal customers and become a new hair destination for those who are just learning about the FEKKAI brand, but our stylists are back practicing their craft and infusing magic into your hair. That's why we're so thrilled that our FEKKAI SoHo salon has reopened. The beautifying services we may have taken for granted just a few months ago now mean to us than ever -as momentary respites of self-care rituals, a chance to check in with trusted experts about ways to address our beauty concerns, and a time to interact with people who make us feel good and look better, albeit safely. Salons are some of our favorite places in the world to visit and stylists, some of our favorite people.
0 kommentar(er)
